AISTHĒSIS

SMELL IS A TOOL FOR STORYTELLING DUE TO ITS ASSOCIATIVE POWER AND ABSTRACT LINK TO MEMORY AND EMOTIONS. AISTHĒSIS IS A PRODUCT THAT WAS BORN THROUGH THIS NOTION.

The power of smell allows you to emotionally recall past experiences when exposed to smells you have previously encountered. These smell recollections, known as the ‘Proustian Effect’, are attached to fragments of our memory.

Aisthēsis is a product that is designed for women to tag the important moments of their child starting from their birth as a scent. It contains 5 different abstract smells that are not associated to any memory.It allows to recall in the future by releasing the abstract scent during that certain moment, like taking a photograph. These key moments can be their child's first word or their kids first steps. The box itself allows the user to preserve the scents/memories and keep it as a memory box. When you are under the effect of the same scent in the future it is going to create positive emotions and take the user back to that memory. Its simply a trigger to capture a moment and a memory about your child.

It is a memory box for mothers to collect their kids key moments in a box as a scent.


Fold

A CHAIR DESIGNED FOR FLEXIBLE CO-WORKING SPACES THAT ALLOWS THE USER TO RESHAPE IT DEPENDING ON THE ACTIVITY.

Fold is a chair that brings privacy and flexibility to the work-space. The use of hard and soft materials allows it to fold and create various levels of privacy. The chair consists of 2 parts; main body and legs. The main part is the upholstered part that forms the main body and enables the user to reshape it by folding it depending on the activity and the level of privacy the user needs. One of the key elements of the chair is that any kind of leg can be attached to it, depending on the environment in which it will be situated. The aim is to both encourage collaboration and keep the privacy not just in formal group spaces, but everywhere.

Casual group areas become destinations for brainstorming, teamwork, presentations, and meetings. Fold allows you to link the chairs together to create your private workspace depending on how many people are using it.