AN EXPLORATION INTO OUR CONSUMPTION OF ELECTRONICS AND THE WASTE THAT IS CREATED FROM THEIR DISPOSAL.
My project became an analysis of how the toaster is used within the kitchen, and how it represents an alienation we, as consumers, have from mass produced items and the way that they work.
Toasters are commonly made out of plastic and contain complicated electronics that moderate the way they function despite this being a relatively simple thing.
What I attempted to achieve was an evolution of the toaster to where it is transformed into a robust, mechanical tool that emulates the design language and longevity found in products such as Le Creuset and Dualit.
This was intended to create a feeling of nostalgia that regulated our ambition to dispose of and replace an item when we believe it no longer serves a purpose.
TYPICALLY KNOWN AS A BRAND AND PRODUCT FOR CHILDREN, MICRO-SCOOTER WANTED US TO CREATE AN ATTACHMENT THAT IMPROVED A RIDERS DAILY ROUTINE BUT ALSO ENCOURAGED MORE ADULTS TO TAKE UP SCOOTING.
Initial research into this brief brought to light two design insights that governed the final outcome. Carrying the scooter is uncomfortable on the hands and there is conflict between riders and pedestrians on the pavement.
I sought to resolve this through the creation of a translucent handle that doubled as a diffused light when being ridden. The handle was a textured TPE grip with a diameter more accommodating for the hand and the diffused light draws attention to the scooter rider without being too bright to look at.
Tackling the second half of the brief, with the aim of attracting more adults to take up scooting, I used the materiality and aesthetic create a real sense of quality and engineered precision. Black anodised aluminium, stainless Steel and translucent TPE with internal aluminium support.