PRIM IS A SUSTAINABLY ANGLED FILTER KETTLE, THAT HELPS THE USER TO BE MORE PRECISE WHEN FILLING, IN ORDER TO REDUCE ENERGY WASTED WHEN BOILING.
This project stemmed from an essay about why people have difficulty accepting climate change, and more importantly, have trouble actually doing something about it. It is about psychological influences, and I investigated ways in which the mind can be manipulated.
During research for this project I found that when people were choosing household appliances, how ‘environmentally friendly’ something was, didn’t seem very important, and they were more likely to buy for other reasons.
The key was that currently, most ‘eco’ products are designed and styled very similarly, for example, green, cork or wood. The issue being that then these products are only appealing to a particular group of people, when sustainability should be universal, with varieties of design languages that everyone can appreciate. By designing something to look more luxurious (but keeping sustainability at the functional core), consumers who might not find the current ‘sustainable products’ appealing, might buy into this kettle; therefore, causing them to become more environmentally friendly, almost by accident.
CONNECT IS A MULTI-PURPOSE, MODULAR POWERBANK THAT GIVES FLEXIBILITY TO THE USER, ALLOWING THEM TO TAKE OR LEAVE BEHIND MODULES OF THE CHARGER IN ORDER TO SUIT THE DAY AHEAD.
Lexon’s strategy is to offer something different and imaginative that people are attracted to. So my aim here was to come up with a design solution that was uncomplicated in both function and use, and then use this functionality to create attraction.
From primary and secondary research it was clear that what powerbanks aimed to boast the most was their capacity. The issue seemed to come when someone needed to choose which they would need, potentially resulting in someone owning multiple chargers for multiple uses and situations.
My question was how could the need for varying battery capacity be addressed?
The design language was created by making small functional changes to an initially basic shape. This way the simplicity of Lexon’s design, and brand language is maintained. The modular design means the user can adjust the size and capacity of the charger to suit their day, meaning they are not left carrying more than they need.