BUTT IT IS A AN INTERACTIVE CAMPAIGN AIMING AT PLAYFULLY CHANGING THE BEHAVIOUR OF SMOKERS TO THE POSITIVE.
The project is a response to the Hubbub Foundation’s Neat Streets Project run in Villiers street. Daytime smokers are being routed out of interiors onto a street that is not prepared to accommodate them: due to cases of vandalism there are no metal cigarette butt receptacles, no ashtrays immediately outside bars.
Too lazy or short on time to search for a bin smokers dispose of them on the ground- many not fully aware of littering.
BUTT IT helps raising this awareness and keeps cigarette butts of the ground. The unfolded squares are dispensed in pubs and eating places inviting the customer to fold them. The finished pouches free the user of the necessity to purposefully search for a bin, the fear to light it with a still hot cigarette and change the perception of it as litter in a fun instead of an obtrusive way.
TRACE BRINGS THE STORIES OF THE ELDERLY CLOSER TO YOUNGER PEOPLE AND MAKES THEM AWARE OF THE OLDER GENERATION’S VALUE.
The service encourages elderly people to leave traces of their individual lives around the public spaces they share with younger people. Pausing for a moment and tracing these stories gives the younger generation a new perspective on the things and people passed by unnoticed every day.
The regular recording of stories is guided by different methods for capturing memories. Helping older adults reflect on their past life helps, amongst other things, with finding a new perspective for the future. The audio recorder acts as a basic tool for elderly to access technology and possibly awaken their interest for more. The stories are stored within a certain radius of a GPS-location of choice and are accessible via app whenever the app user physically enters this radius.
The service creates a digital legacy for public and private use while encouraging the younger generation to look beyond age and develop empathy for the elderly, which in turn may strengthen the community.